“Once an artisan, always an artisan. It is a way of life” says Yael Herman, a Tel Aviv based creator.
Her comment is a way of explaining why she decided a few years ago to put her successful career as a jeweler on the back burner and embark on an entirely new field, the designing and making of shoes and bags. For 15 years she ran a highly regarded shop on Dizengoff street, Tel-Aviv, where she sold her handcrafted jewelry made with diamonds, 18K white and yellow gold, sterling silver, and stainless steel. In 2009, New York City’s Museum of Art and Design acquired her 'Puzzle' Ring as part of its permanent collection. “I never leave home without a bit of jewelry;” she states, “it is an item of identity. So are shoes.” So there is the common thread connecting her two interests.
You can see Herman's jewelry repertoire at www.yaelherman.com ('flash' website - open on desktops only)
She likens her new course to those who choose to head off on a mountain trek. “This is my Himalaya,” she announces, as she points to her shop, a charming vaulted historic space at the Jaffa Port with views of the Mediterranean sea. She states that shoemaking took her as far as possible from jewelry making. It started with a course in shoe design that she took at a school called The Guild in Tel Aviv. Once she made the decision, she learned mostly on her own, enjoying the exploration of new techniques and working with new materials.
Like her jewelry, Yael’s shoes and bags seem as though they could have been designed by an architect, in clean, simple lines, with a restraint use of color, and equally importantly, the shoes are built for comfort.
Yael Herman's workshop + store is located at:
the old Jaffa Port, Tel-Aviv
3 Ratzif Ha'alia Hashnia
Occasionally open on Saturdays